| Category | Client | Format | Campaign Purpose | Originator | Date |
| Retail |
Boots
| 6 sheets | Supporting in-store promotion | JCDecaux | Jul-2000 |
Entertainment
& the Media |
Channel 4
| Golden Squares | Using large format to promote programmes | Clear
Channel UK | Jan-2002 |
| Alcoholic Drink |
Bacardi
| 48-sheets | Long term use of outdoor | JCDecaux | Apr-1999 |
Internet Service
Providers |
AOL
| 48-sheets | Testing solus use of outdoor | Clear
Channel UK | Sep-2001 |
Entertainment
& the Media |
Harry Potter
| 6-sheets
48-sheets
96-sheets
buses
wrapped train | Use of multi-format | JCDecaux | Nov-2001 |
| Alcoholic Drink |
Caribbean Twist
| 6-sheets | Acting as a final call to action | Titan
Outdoor | Dec-2002 |
| Motors |
Ford Fusion
| 6-sheets
48-sheets
96-sheets
banners
transvisions | Use of multi-format (for launch) | Titan
Outdoor | Sep-2002 |
Entertainment
& the Media |
Five
| 6-sheets
48-sheets
96-sheets
buses | Re-branding and promoting programmes | Titan
Outdoor | Sep-2002 |
| Motors |
Ford Fiesta
| 6-sheets
buses | Driving purchase consideration with bus advertising | CBS Outdoor | Feb-2002 |
Travel
& Transport |
Kuoni
| 48-sheets
escalator panels | Communicating brand values | CBS Outdoor | Aug-2002 |
Cosmetics
& Toiletries |
YSL
| 6 sheets | Using shopping malls to reach consumers | Titan
Outdoor | Mar-2002 |
| Food |
Walkers
| 6-sheets | Working alongside TV | JCDecaux | Aug-2001 |
| Soft Drink |
Vimto
| Buses | Building brand awareness with bus advertising | CBS Outdoor | Jun-2002 |
Entertainment
& the Media |
Austin Powers
| 6-sheets
96-sheets
buses & taxis | Adding taxis to outdoor schedules | Clear
Channel UK | Jul-2002 |
Cosmetics
& Toiletries |
Neutrogena
| 6-sheets | Combining on-screen and in-foyer | Primesight | Apr-2002 |
| Motors |
Volkswagen UK
| 6-sheets | Using forecourt environment | Primesight | Jul-2002 |
| Alcoholic Drink |
Tiger Beer
| 6-sheets
4-sheets | Targeting 18-24 year olds | Primesight | Aug-2002 |
| Soft Drink |
Sprite
| Buses
6-sheets
48-sheets
Banners
Washroom Panels
Adrail | Boosting brand preference with Outdoor | CBS Outdoor | Jul-2001 |
| Banking |
Barclays
| 6-sheets
48-sheets | Outdoor works with TV on finance launch | JCDecaux | Apr-2002 |
| Retail |
H&M
| 6-sheets
Highlites
AdRail 48-sheets
AdRail 6-sheets
Adbikes | Promoting a new retail outlet | Clear
Channel UK | Aug-2002 |
Travel
& Transport |
Eurostar
| AdRail 48-sheets | Targeting commuters with a travel offer | Titan
Outdoor | May-2003 |
Entertainment
& the Media |
XFM
| 16-sheet X-Tracs
6-sheets
Tube Car Panels | Underground campaign drives listenership of London radio station | CBS Outdoor | Feb-2003 |
| General |
None
| Not specific | How outdoor works in a fragmented media environment | JCDecaux | Dec-2003 |
| Motors |
Ford Transit
| 6-sheets
48-sheets
96-sheets | Targeting drivers for a vehicle launch | Titan
Outdoor | Oct-2003 |
Entertainment
& the Media |
Heart 106.2
| L-Sides
T-Sides
Tube Car Panels | Using transport to promote radio | CBS Outdoor | Jun-2002 |
| Household |
Persil
| AdRail 6-sheets
6-sheets
Bus T-sides | Using AdRail to target upmarket housewives | Titan
Outdoor | May-2003 |
| Retail |
Barbie Clothes
| 6-sheets | Poster proximity boosts brand awareness | Clear
Channel UK | Sep-2003 |
| Retail |
Aller-eze
| S-sides
6-sheets
sonic 6-sheets
Bus Tickets | Driving awareness of new product variants | CBS Outdoor | Jun-2003 |
| Financial Services |
Churchill Insurance
| Buses | Long-term value of bus backs | CBS Outdoor | Jan-2002 |
| Retail |
Piz Buin
| 48-sheets
96-sheets | Using outdoor for incremental coverage | Titan
Outdoor | May-2003 |
| Retail |
Sunsilk
| T-sides
48-sheets
Escalator Panels
Buses
Airframes | Using outdoor to influence shoppers | CBS Outdoor | Apr-2003 |
| General |
None
| 6-sheets | Geographical reach of 6-sheet campaigns | JCDecaux | Oct-2002 |
| General |
None
| 48-sheets | The impact of scrollers on recall | JCDecaux | Dec-2000 |
| Retail |
Evening Standard
| 4-sheets
6-sheets
16-sheets | Tube commitment keeps awareness high | CBS Outdoor | Feb-2004 |
| Alcoholic Drink |
Bacardi
| A1 Bar Posters
Bar Cards | Bar media boost ATL effectiveness | Boomerang
Media | Jun-2003 |
Entertainment
& the Media |
Chicago
| 4-sheets
6-sheets
96-sheets | Driving West End audiences on roadside | JCDecaux | May-2002 |
Entertainment
& the Media |
We Will Rock You
| Buses
Escalator Panels | Long-term holding drives theatre awareness | CBS Outdoor | Jan-2002 |
| Retail |
Ambi Pur
| Pump Nozzles | Targeting motorists on forecourts | Alvern
Media | Jun-2003 |
| Fashion |
Gant
| Taxis | Gant takes a ride on London taxis | Clear
Channel UK | Sep-2003 |
| Alcoholic Drink |
Youngs
| AdRail 48-sheets
48-sheets | Using outdoor to rebrand real ale | Titan
Outdoor | Sep-2004 |
| Alcoholic Drink |
Baileys
| T-sides
6-sheets | Reach young females for drinks brand | CBS Outdoor | Jan-2004 |
| Retail |
Solpadeine
| GPs surgeries | Out of home TV drives pharmacy sales | PopTV | Aug-2004 |
| Household |
Dulux
| 48-sheets
Backlights | Outdoor and TV in the DIY sector | Clear
Channel UK | Apr-2004 |
| Retail |
Meltus
| GPs surgeries | Out of home TV pushes cough remedy | PopTV | Nov-2004 |
Toiletries
& Cosmetics |
Lux
| 6-sheets
48-sheets | FMCG giant uses outdoor for Lux. | Clear
Channel UK | May-2004 |
| Retail |
Borders
| 4-sheets | Targeting Xmas shoppers in London | CBS Outdoor | Dec-2004 |
| Retail |
Ikea
| T-Sides
Tube car panels
Escalator Panels
Crosstrack 48-sheets | Furniture brand focuses on transport | CBS Outdoor | Feb-2004 |
| Food |
BPEX
| T-Sides | Promoting food on T-sides | CBS Outdoor | Jan-2005 |
| Household |
Domestos
| 6-sheets | Six sheets to hit main shoppers | Clear
Channel UK | Apr-2004 |
| Entertainment |
Film:
Wedding Crashers
| StreetLites | Near cinema advertising to push new release | Street
Broadcast | Jul-2005 |
| Travel/Leisure |
lastminute.com
| Underground
Escalator panels
48-sheets
96-sheets | Digital bus technology promotes offers | CBS Outdoor | Nov-2005 |
| Insurance |
Norwich Union
| Underground
6-sheets
4-sheets
12-sheets | Station domination tied to key event | CBS
Outdoor | Feb-2006 |
| Toiletries & Cosmetics |
DKNY
| 6-sheets
Bus Shelter wraps | London Launch and National Roll-Out | Clear Channel | May-2009 |
| Motors |
Suzuki
| 48-sheets
96-sheets | Car Launch aimed at ABC1 Adults 25-44 | Clear Channel | May-2009 |