Top 20 Outdoor Advertising Categories - 2010

Select Year:

CategoryFebruary 2009 - January 2010Year on Year
ENTERTAINMENT & THE MEDIA£136,557,892-9.8%
DRINK£78,409,90523.9%
TELECOMMS£77,735,653-19.6%
RETAIL£68,355,02015.0%
FINANCE£47,722,022-43.7%
TRAVEL & TRANSPORT£42,929,888-21.8%
GOVT,SOCIAL,POLITICAL ORGANIS£38,213,158-7.7%
MOTORS£38,173,687-37.4%
FOOD£35,061,820-2.2%
COSMETICS & TOILETRIES£25,451,393-10.9%
BUSINESS & INDUSTRIAL£22,735,467-11.5%
COMPUTERS£18,085,789-0.7%
PHARMACEUTICAL£8,895,924-8.3%
HOUSEHOLD STORES£4,935,605-16.5%
CLOTHING & ACCESSORIES£4,266,556-20.6%
LEISURE EQUIPMENT£3,069,189-21.0%
ONLINE RETAIL£3,046,303-40.0%
HOUSEHOLD APPLIANCES£1,322,63346.9%
HOUSEHOLD EQUIPMENT£1,244,360-23.5%
MAIL ORDER£1,238,796319.5%
ALL OUTDOOR£662,159,652-13.4%

Source : Nielsen Media Research