Top 20 Outdoor Advertising Categories - 2010

Select Year:

CategoryJuly 2009 - June 2010Year on Year
ENTERTAINMENT & THE MEDIA£140,755,697-7.8%
DRINK£76,578,42127.9%
TELECOMMS£76,001,407-12.6%
RETAIL£70,719,57639.8%
FINANCE£48,647,673-28.8%
FOOD£40,596,35912.1%
MOTORS£39,332,64111.4%
GOVT,SOCIAL,POLITICAL ORGANIS£38,765,964-10.9%
TRAVEL & TRANSPORT£37,667,353-22.3%
BUSINESS & INDUSTRIAL£25,986,033-10.4%
COSMETICS & TOILETRIES£22,662,328-16.8%
COMPUTERS£17,491,81885.9%
PHARMACEUTICAL£8,370,10314.4%
CLOTHING & ACCESSORIES£6,398,21946.7%
ONLINE RETAIL£5,809,37117.7%
HOUSEHOLD STORES£4,952,903-13.8%
GAMES & CONSOLES£4,547,074-33.3%
LEISURE EQUIPMENT£3,210,88530.4%
HOUSEHOLD EQUIPMENT£2,493,163-63.4%
HOUSEHOLD APPLIANCES£2,468,198288.6%
ALL OUTDOOR£677,279,334-2.6%

Source : Nielsen Media Research