Barcelona 2004 - Outdoor Taking the Lead

To download an executive summary of the conference click here

Presentation List
Speaker	Company	Presentation	Download Size
Brian Jacobs	Millward Brown	Taking the Lead in Research How Outdoor Works	6 MB
David Wheldon	Vodafone	What Clients Expect from their Investment in Media	176 MB
Grant Millar	BT	Yellow Snow	3 MB
Ivan Pollard	The Ingram Partnership	The All Seeing Eye	91 MB
J F Decaux	JCDecaux	The Vision for Outdoor	68 MB
John Hegarty	BBH	The Power of Context	8 MB
John Wilkins	Naked Communications	Creating the Bigger Picture for Outdoor	30 MB
Ken New	POSTAR	What you GET is what you SEE	2 MB
Kevin McCloud		Grand Designs Outdoor	6 MB
Phil Georgiadis	Walker Media	THe Ultimate Effectiveness Measure	7 MB
Phillip Reddaway	Carat	Fuel for Thought	16 MB
Stuart Cox	Nestle	Making Outdoor Work	63 MB
Tess Alps	PHD	24	13 MB
Tracey Waring	TNS	"Just something to brighten up the streets, or a positive driver for your brand?"	5 MB

Video	File	Download Size
Conference Introductory Video	Opening_video.zip	37 MB
Video Interviews Part 1	A Growing Medium	60 MB
Video Interviews Part 2	Challenges	60 MB
Video Interviews Part 3	Digital	60 MB
Video Interviews Part 4	Consolidation	60 MB