|
8.45am |
Arrival & Breakfast |
|
9.15am |
Chairman's Introduction
Mick Desmond
Teeing up the morning ahead, the chairman will kick off with an overview of why
2007 represents a new dawn for Digital Out-of-Home advertising.
Presentation
|
|
9.30am |
Digital and Strategic Planning
Matt Andrews, Joint Managing Director, Vizeum
Applying the communications planning thought process to Digital Outdoor - a medium
that can no longer be ignored.
Presentation
|
|
9.55am |
What Digital Can and Should Deliver: A
Client Perspective
Nigel Walley, Managing Director, Decipher Group
An insight into key features possessed by Digital Out-of-Home, what this means for
clients now and what potential next year holds in store.
Presentation
|
|
10.15am |
Q & A
Chaired by Mick Desmond
|
|
10.25am |
Coffee Break |
|
10.40am |
Creative
Mark Cridge, CEO, Glue London
As digital migrates beyond the PC screen, Mark explores the creative palate offered
by Digital Out of Home. Great creative means more than repurposing TV ads, in the
digital age content and context are key.
Presentation
|
|
11.05am |
Ask the Experts Panel Session
James Davies, Board Director - Hyperspace, Posterscope
Ivan Clark, MD of the Kinetic Destination Media Group,
Rebecca Fisher, Director, IPM,
Bill Wilson, Operations Director, OAA.
|
|
11.25am |
Chairman's Summing Up & Close
|