Outdoor Advertising Association of Great Britain

How Outdoor is Bought - The Buying Chain

Although outdoor media can be bought direct from contractors it is more usual, especially when detailed and complex planning and buying is required, to use the services of a poster buying specialist. (see links).

They advise on strategy and the planning and buying of both packages and individual sites.

It is usual for contractors to offer commission rates of 15% (Creative & Media Agency combined) +5% (Poster Buying Specialist).