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Outdoor Sectors
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Because of its size, diversity and versatility, it is helpful to organise the outdoor market into three sectors.
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Roadside
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Includes everything from phone kiosks, 6 sheets, 48 sheets. 96 sheets, large format special builds through to banners.
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With its universal reach, Roadside is a very effective way of quickly reaching mass audiences.
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Very effective at reaching young male audiences - a target group that other media find difficult to deliver
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Transport
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A wide ranging sector covering railway & underground systems, airports, buses, taxis, and trucksides etc.
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Offers a high street presence in some areas where Roadside may have low penetration.
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Can provide longer consumer “dwell time” opportunities.
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Retail/PoS/Leisure
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Includes opportunities in health and leisure
centres
and sites seen at shopping malls, supermarkets and petrol stations, plus activity such as screens and trolley posters.
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Often used to complement in-store activity and support price promotions
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Reaches consumer in "shopping mode".
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