Outdoor Advertising Association of Great Britain



Weights & Costs
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| National Roadside | National Buses | London Underground |

National Roadside (2 Week Campaign)
  6 Sheets
  Heavy Medium Light
No.of Panels 7000 5500 3500
Cover 50.9% 47.2% 41.7%
Frequency (OTS) 23.8 19.7 15.6
Cost per Panel �5
 Cost per Campaign  �015,000 �7,500 �7,500
 
  48 Sheets
  Heavy Medium Light
No.of Panels 2500 2000 1750
Cover 46.0% 44.0% 42.0%
Frequency (OTS) 17.0 16.0 14.0
Cost per Panel �0
Cost per Campaign �5,000 �0,000 �5,000
 
  96 Sheets
  Heavy Medium Light
No.of Panels 750 550 350
Cover 31.2% 26.5% 20.3%
Frequency (OTS) 13.4 11.6 9.6
Cost per Panel �00
Cost per Campaign �0,000 �0,000 �0,000
 
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National Buses (2 Week Campaign)
  T Sides
No.of Panels 1445
Cover 87%
Frequency (OTS) 21
 Cost per Campaign  �7,683
 
  Supersides
No.of Panels 3300
Cover 73%
Frequency (OTS) 11
Cost per Campaign �5,378
 
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London Underground (2 Week Campaign)
  48 Sheets
  Heavy Medium Light
No.of Panels 125 100 75
Cover 84% 81% 76%
Frequency (OTS) 12 10 8
Cost per Panel �010
 Cost per Campaign  �6,250 �1,000 �,750
 
  6 Sheets
  Heavy Medium Light
No.of Panels 400 300 200
Cover 88% 86% 86%
Frequency (OTS) 73 55 36
Cost per Panel �9
Cost per Campaign �9,600 �,700 �,800
 
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All costs are -
1. Indicative and not guaranteed
2. Gross, i.e. including agency commission of 15% + 5%
3. Averaged for 2006. They are subject to both seasonal & qualitative differentials
4. Exclusive of VAT
5. Media Only
6. Roadside cover & frequency figures are calculated using Postar data for an 'average' month (Sept)
7. Buses & LU cover & frequency figures are calculated using Viacom Outdoor Busad and TRAC data for an 'average' month
8. Cover & OTS comparisions cannot be made between Roadside, Tube as Bus data as the research systems used are not compatible