National Roadside (2 Week Campaign) |
|
6 Sheets |
|
Heavy |
Medium |
Light |
No.of Panels |
7000 |
5500 |
3500 |
Cover |
50.9% |
47.2% |
41.7% |
Frequency (OTS) |
23.8 |
19.7 |
15.6 |
Cost per Panel |
�5 |
Cost per Campaign |
�015,000 |
�7,500 |
�7,500 |
|
|
48 Sheets |
|
Heavy |
Medium |
Light |
No.of Panels |
2500 |
2000 |
1750 |
Cover |
46.0% |
44.0% |
42.0% |
Frequency (OTS) |
17.0 |
16.0 |
14.0 |
Cost per Panel |
�0 |
Cost per Campaign |
�5,000 |
�0,000 |
�5,000 |
|
|
96 Sheets |
|
Heavy |
Medium |
Light |
No.of Panels |
750 |
550 |
350 |
Cover |
31.2% |
26.5% |
20.3% |
Frequency (OTS) |
13.4 |
11.6 |
9.6 |
Cost per Panel |
�00 |
Cost per Campaign |
�0,000 |
�0,000 |
�0,000 |
|
> Top
|
National Buses (2 Week Campaign) |
|
T Sides |
No.of Panels |
|
1445 |
|
Cover |
|
87% |
|
Frequency (OTS) |
|
21 |
|
Cost per Campaign |
|
�7,683 |
|
|
|
Supersides |
No.of Panels |
|
3300 |
|
Cover |
|
73% |
|
Frequency (OTS) |
|
11 |
|
Cost per Campaign |
|
�5,378 |
|
|
> Top
|
London Underground (2 Week Campaign) |
|
48 Sheets |
|
Heavy |
Medium |
Light |
No.of Panels |
125 |
100 |
75 |
Cover |
84% |
81% |
76% |
Frequency (OTS) |
12 |
10 |
8 |
Cost per Panel |
�010 |
Cost per Campaign |
�6,250 |
�1,000 |
�,750 |
|
|
6 Sheets |
|
Heavy |
Medium |
Light |
No.of Panels |
400 |
300 |
200 |
Cover |
88% |
86% |
86% |
Frequency (OTS) |
73 |
55 |
36 |
Cost per Panel |
�9 |
Cost per Campaign |
�9,600 |
�,700 |
�,800 |
|
> Top
|
|
All costs are -
|
1. Indicative and not guaranteed
|
2. Gross, i.e. including agency commission of 15% + 5%
|
3. Averaged for 2006. They are subject to both seasonal & qualitative differentials
|
4. Exclusive of VAT
|
5. Media Only
|
6. Roadside cover & frequency figures are calculated using Postar data for an 'average' month (Sept)
|
7. Buses & LU cover & frequency figures are calculated using Viacom Outdoor Busad and TRAC data for an 'average' month
|
8. Cover & OTS comparisions cannot be made between Roadside, Tube as Bus data as the research systems used are not compatible
|
|